Advertising Paragraph Tenth Essay

Advertising is superstar of the best ways to get consumers attention. When the ad is spiced up with handsome men and beautiful women enjoying the great outdoors, people argon likely to take a look at the ad, thinking it may be for a keen vacation or possibly for something healthy, but to the consumers surprise, its an ad for Newport tail ends. How does this f altogether the audience? By creating an environment on the ad that is bright, lively and colorful, along with attractive men and women, it re totallyy gets the consumers attention well. The cigarette companies consecrate used this strategy for years to reach their audiences, and the Newport ad is no different. The advertizing for Newport brand cigarettes does a good job of getting the consumers attention and until now shareing cigarettes in general, but when it comes to the advertizement of its own brand, the ad rightfully lacks effectiveness. Looking at the picture, the only part of the ad that sells the Newport brand are the three small packs of cigarettes in the top right corner and the interchange Newport.Everything else in the picture is just for getting the consumers attention. The main target audiences for this increase are most likely avid male smokers, however, the ad nooky be geared towards both sexes. By showing the man ravel in front of the woman with the boogie board, he becomes the focal point. When tone at the picture, with the three packs of cigarettes and the text pleasure sitting directly to a higher place the mans head along with the phrase fire it up pointing directly to the male, in reality shows how much more attention they want on or even from males. Also, by matching the colors of the mans bathing suit, boogie board and the text, shows that the ad is more interested in helping the consumer focus on the man rather than the woman. It is because of these points that the ad fails to sell the Newport brand to both sexes. Another reason this ad fails to sell its return w ell is because it seems they put more attention into the picture, its surroundings and exaggerations, rather than the existing product Newport cigarettes.It seems they are depicting that even when the consumer smokes cigarettes, he or she gouge scram a sexy, toned, muscular body and feel great all the time. This obviously is not true, considering that cigarettes contribute to weight gain, loss of respiratory temper and m both forms of cancer. Along with these disadvantages come stained teeth and bad breath, which all accompany the true criteria of aneveryday smoker. One of the most interesting merchandising points in this picture are the wrangling fire it up affix right above the surgeon generals warning. Positioning these words above the warning is a gross example of how much the cigarette companies dont care about the negative effects their cigarettes have on their customers.Knowing that their product kills hundreds of thousands of people a year and for good disables thousan ds of others, their decision to place this phrase above such a sincere warning tells me that they want to convince the consumer to completely disregard how unsafe cigarettes really are. Also, the fact that the phrase fire it up does not include any information about the Newport brand cigarette itself also shows that the company really failed to sell its own brand. For an avid male smoker such as my-self, this ad does what it is intended to do. It makes us think to ourselves, man, I could really go for a cigarette.The ad does this well by setting a get off off inside the consumers head, to start thinking about cigarettes. Unfortunately, when it comes to the advertisement selling its own brand, the ad really falls short, since the company producing the ad put more money into making the advertisement visually appeal rather than focusing on selling their own brand. In the future, it would be more advantageous for the company, if they focused more on integrating the item benefits of using their brand over others, rather than creating an eye pleasing advertisement.