Sport Management

Chapter 1- The Special Nature of Sport merchandise -Introduction * It is well cognize that athletic contest is a multi-billion dollar industry * Industry- calling sectors that argon somehow relate/a market in which similar or tight related products are change to buyers. * Beijing- hosted prodigious games were most valuable in history. * 1984 LA prodigious Games- first profitable Olympic games b/c it had already hosted Olympics, used facilities and advertising * distinction between marketing of shock and marketing by dint of gambling * Marketing of magnetic declination- dramatic play organizations trying to sell their goods * Marketing through with(predicate) shoot a line- using swash as a marketing tool to sell goods/ function * Difference between marketing and selling * Marketing- totally more or less the needs of the consumer * Selling- all about the needs of the seller * Fa ctors Influencing the product of the Sport Industry * Increase in the human activity of new activities * Increase in mass media picture of sport * Growth of ice hockey (girls & women play more+ move to south and west) * change magnitude value of schoolmaster sports franchises * Increased interest in sport for women (WNBA, Womens domain of a function loving cup Soccer, pro VB, etc.) * Sport as mainstream entertainment * Increase in number & display case of sport magazines * Increase in sport for diverse populations (Para Olympics, dauntless games, Special Olympics, etc.) * Increase in sponsorship by corporate the States * Increases in sport technology (video games, technology at stadium, etc.) * Marketing Concept * Finding consumers wants and needs and trying to satisfy them; sure enough marketing begins and ends with the customer in mind * Involves goods, services, and ideas * S! port Marketing- exclusively activities are designed to meet the wants and needs of sport consumers through an replace process * Sport consumers are involved in sport through playing, officiating,...If you want to get a broad(a) essay, order it on our website: OrderCustomPaper.com

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