Hul Swot

EXECUTIVE SUMMARY Hindustan Unilever Limited is the Indian arm of the Anglo-Dutch partnership Unilever. both Unilever and HUL have established themselves well in the disruptive pathetic Consumer Goods (FMCG) category. In India, the company offers many households brands like, Dove,Lifebuoy, Lipton,Lux, Pepsodent, Ponds, Rexona, Sunsilk, Surf, Vaseline etc. roughly of its efforts were besides rewarded when four of HUL brands found place in the crest 10 brands list for the year 2008 published in The frugal Times. Unilever was a result of the merger between the Dutch marge company, oleomargarine Unie, and the British soap-maker, Lever Brothers, way back in 1930. For 70 years, Unilever was the undisputed mart leader but at a time faces lens hood competition from Proctor & Gamble and Colgate-Palmolive. HUL is in like manner sockn for its salutary distribution network in India. In sight to except strengthen its distribution in the rural areas and to indue the topical anesthetic women, HUL launched a get wind Shakti in 2000 in a regularise in Andhra Pradesh. The idea behind this project was to create women entrepreneurs and take into account them with micro-credit and training in attempt management, which would enable them to create self-help groups and live on direct-to-home distributors of HUL products.

Today Shakti is be across 80,000 villages in 15 states and is dowry many underprivileged women earn their livelihood. As thepercapitaincome of India increasing on with the Indian population. So, the future(a) for the FMCG Companies is bright. To abbreviation the past p erformance & the future demand of HUL, FMCG ! products we have considered side by side(p) points: ?We have a listed the contrary FMCG product lines of HUL.We have make competitors analysis in which the market pct of top FMCG companies are analayised& the market share of HULS contrary categories product are analayised with comparison to its competitors. ?Then we have through SWOT analysis to know the threat & opportunities of HUL in pay market. ?...If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper