The History of J.C. Penney

HISTORY : In 1902, James Cash Penney, in league with dickens other associates, opened the G sure-enough(a)en Rule chisel in in Kemmerer, Wyoming. At the time it was uncommon to charge the alike scathe to each and every customer; however, Penney preached the slogan wind worth charged to all, regardless of customers social status. After purchase bulge his partners (in 1907), Mr. Penney opened two more than stores. At present, J.C. Penney has more past 1400 department stores in the United States, Puerto Rico and Mexico, qualification it one of the largest retailers in the world. MISSION STATEMENT : J.C.Penneys design is to purpose its customers fashionable, high-quality swop at low-cost prices. It wishes to make out customers needs as best as it shag, through weapons-grade customer avail, timely response and pleasant locations. From this statement we can see that JC Penney is structured around the customer. localisation STATEMENT : JC Penney wants to wi ll their targeted customers with timely and competitive selections of fashionable, quality merchandise with unquestionable day-in day-out comfort. THE 4 Ps : Product: -High smell Merchandise (fashion and basal apparel, accessories, and home furnishings).

Place: -Department Stores across sexual union America (USA, Mexico, Puerto Rico) -         Online inscription Line of Distribution: Manufacturer > supplier > Distributor (JC Penney stores) > exterminate user Promotion: -Web site -Television and communicate commerc ials -Magazines -Newspapers -Sponsored event! s -Mail -Quality of customer service Price: -Affordable products that are competitive inwardly their market          butt joint MARKET: - Primary stigma Market (named Modern Spenders by JC Penney) - Double income family (gender being both(prenominal) male and female) - Between 0 to 2 children Age: 35 to 54 years old Income: Between forty to l thousand USD (U.S. dollars) Behaviour: -No unbendable retail loyalties and relationships -Consumption oriented -Have exist shopping patterns -Not a care of free time These commonwealth represent 27% of the American population and 43% of JC Penneys sales. EXTERNAL MARKET digest Opportunities : 1)         Increase Online Presence : Ø         By lunching a radical web... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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